Since then, individuals and brands have used it to show off their creativity:ĭrink it quick before the snowman melts! #HotCocoa #Snowman #Mug Snowman mug friends available for purchase in our bio link ⛄️👆Ī post shared by Starbucks Coffee ☕ on at 10:03am PSTīut in part, that’s changed with the new update. Last year, Instagram released a tool called “Boomerang,” which its users could record short, engaging, looped videos. The new feature makes for easier and more effective inter-brand collaboration through Instagram Stories. Now whoever views your story can click that link for the option to continue to the account that you’ve tagged: When you’re through, a small line will appear underneath that handle to indicate that it’s a link. Using the text tool, type the button before the Instagram handle of the account you want to tag. Now when you want to show another brand a little love, you can tag them in your story with some attention-grabbing title text: For that, you’ll use the new “Mentions” tool. Sometimes you’ll want to give a shout-out to other Instagram users in your story - whether they’re featured in it or not.
Let’s briefly touch on it before we get to the most exciting news for businesses on the platform.
STORY VIEWER INSTAGRAM UPDATE
One of those text drawing tools got an update that allows you to collaborate with other Instagram users more easily. You can bring your story to life in new ways with text and drawing tools.” Instead, you can share as much as you want throughout the day - with as much creativity as you want. “With Instagram Stories, you don’t have to worry about overposting.
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